Case Study - Guardians of the Galaxy

Guardians of the Galaxy (GotG):

Director: James Gunn

James Gunn

Producer: Kevin Feige 

Kevin Feige

Co-Producers: Jonathan Schwartz

Jonathan Schwartz

Executive Producers: Victoria Alonso, Louis D'Esposito, Jeremy Latcham, Stan Lee 

Victoria Alonso

Louis D'Esposito

Jeremy Latcham

Stan Lee 

Cast:

• Chris Pratt as Star-Lord
• Zoe Saldana as Gamora
• Dave Batista as Drax the Destroyer
• Vin Diesel as Groot
• Lee Pace as Ronan the Accuser 
• Karen Gillan as Nebula 
• Benicio del Toro as Collecter
• Michael Rooker as Yondu
• Glenn Close as Nova-Prime 
• Josh Brolin as Thanos 

Genre: This film comes under several genres, which are: Action, Science Fiction, Fantasy and Adventure. 

It is one of the many Marvel films released that are all of a similar range of genres, some other well known Marvel films are: 

Filming Locations:

• Shepperton Studios, Shepperton, Surrey
• Longcross Studios, Chobhan Lane, Longcross, Surrey
• Millenium Bridge, River Thames, London

Technology:

The World: KnowhereThe creation of the two worlds was accomplished by developing a tool called fStop, used as for projecting paintings onto complicated sets whilst also providing previews of what the final image would look like.

Run Time: Guardians of the Galaxy has a run time of: 2 hours 1 minute (121 minutes)

Age Certificate: PG-13 (intense violence and action scenes as well as some foul language)

Premieres: It first premiered in the USA on the 21st  of July and the London premier was several days later, on the 24th of July 2014. 

Release Date: The film's worldwide release date was the 31st of July 2014. 

Box Office: The Box Office records for the film's opening weekend (1st of August 2014) display a profit of $94,320,883 in only the USA. 

Just over two months later, on the 10th of October, records display that GotG grossed at $326,094,767. 

Tent-Pole/Budget: Due to being produced by Marvel Studios who are known worldwide for their many other film successes, GotG was considered a tent-pole film from the beginning and stood as highly anticipated.

Considering GotG's estimated budget, standing at $170,000,000, the now mainstream blockbuster film has (by far) exceeded its budget in terms of profit. 

Summary: 

1. Brash adventurer Peter Quill finds himself the object of an unrelenting bounty hunt after stealing a mysterious orb coveted by Ronan, a powerful villain with ambitions that threaten the entire universe. To evade the ever-persistent Ronan, Quill is forced into an uneasy truce with a quartet of disparate misfits-Rocket, a gun-toting raccoon, Groot, a tree-like humanoid, the deadly and enigmatic Gamora and the revenge-driven Drax the Destroyer. But when Quill discovers the true power of the orb and the menace it poses to the cosmos, he must do his best to rally his ragtag rivals for a last, desperate stand-with the galaxy's fate in the balance.

Marketing/Synergy:

Synergy with Subway 

Guardian of the Galaxy's synergy with Subway converges both companies in order to make a profit. For example: GotG and Subway join and promote each other; every one of Subway's kids meals sold includes a GotG toy which is not only a fun representative of the film but it allows the film to receive widespread recognition, especially from its target audience (families).

Trailer: https://www.youtube.com/watch?v=aHUBlv5_K8Y

Cast Interview: https://www.youtube.com/watch?v=YfQJed8PSLU

Guardians of the Galaxy is not only affiliated with Subway but also makes use of many other marketing techniques, such as: billboards, merchandise, posters and the extended trailer and cast interview of which the links I've inserted above. All of these grab the attention of the target audience, help to create public awareness and inflict a rise in the box office figures.

At the moment it is available in most cinemas, shown in 2-D and 3-D format. In the future it will most likely be available in formats such as DVD, Blu-Ray and possibly even digital download, several of which could be pre-ordered.

Finally, after doing some additional research, I've discovered that the actor Chris Pratt who plays the main character Star-Lord has been nominated for a Young Hollywood award as a Super Superhero for his role in Guardians of the Galaxy.

Case Study-Guardians of the Galaxy

Case Study-Guardians of the Galaxy

The Genre of the movie - Fantasy, Science Fiction, Action Film, Adventure Film, Superhero Film.

Length of movie: 120 min
Release Date: 31/07/14
Certificate: Rated PG-13 for intense sequences of sci-fi violence and action, and for some language.


Director: James Gunn is an American director, producer and writer.

Writers: James Gunn and Nicole Perlman

Comic Book Writers: Dan Abnett and         Andy Lanning.

Producer: Kevin Feige main producer of the movie, he's American and the President of the Marvel Studios.

                                                          Film Editing: Fred Raskin, Craig wood and Hughes Winborne.

  

From the marvel studio comes another blockbuster movie ‘Guardians of the Galaxy’. The action packed movie expands the Marvel cinematic universe. The studio that brought the global blockbuster franchises Thor, Captain America, Iron Man and the Avengers.

BLURB

An action-packed, epic space adventure, Marvel's "Guardians of the Galaxy" expands the Marvel Cinematic Universe into the cosmos, where brash adventurer Peter Quill finds himself the object of an unrelenting bounty hunt after stealing a mysterious orb coveted by Ronan, a powerful villain with ambitions that threaten the entire universe. To evade the ever-persistent Ronan, Quill is forced into an uneasy truce with a quartet of disparate misfits-Rocket, a gun-toting raccoon, Groot, a tree-like humanoid, the deadly and enigmatic Gamora and the revenge-driven Drax the Destroyer. But when Quill discovers the true power of the orb and the menace it poses to the cosmos, he must do his best to rally his ragtag rivals for a last, desperate stand-with the galaxy's fate in the balance.

Film Budget: The films estimated budget is $170,000,000, the opening weekend the film made $94,320,883 in USA (4,080 screens).

Main Stars In the Movie:

Filming Locations: The movie was mainly taken in the UK the locations of where the film was taken are Longcross and Shepperton Studios, and at the River thames and Millennium Bridge.

What Technology has been used to make the Film?

An important technological process which was used in the Guardians of the Galaxy is fstop which was used to create the two different worlds. The use of fstop helped project paintings onto specific sets to assist a preview of what the final image/scene would look like.

  

Another process, which was used in the movie, was visual effect to make the characters, Rocket, and Groot and many more characters this process was very long and important as it was a very detailed process. The technique was carried out by a visual effects company, which is called Framestore.

 

Rocket                                  Groot

Marketing (Synergy): Interviews with the stars, Trailers, Deleted scenes, Hats, Toys, Comics, Lego, Posters, Billboards.
https://www.youtube.com/watch?v=pE9vypfwbvk
https://www.youtube.com/watch?v=ysT_hI4mTx0

      

Guardians of the Galaxy is being marketed in many ways to advertise the movie e.g. posters billboards in busy places to grab the attention of the target audience. Also merchandise’s are sold in the most popular store Disneyland. The use of a billboard is very important and useful because it creates public awareness of the movie, which means there will be a better turnout to the movie, which means there be a rise in the box office, it will also make the movie more popular.

                                                                                        

Another marketing method used to promote the movie is by using subway. Subway is a very popular restaurant, which means it attracts attention with every purchase for a kids deal a free GOTG bag is given.

There are many release dates for different countries. The movie was released worldwide. In the UK the film was released on the 31st July 2014. The film is in 2D and IMAX. the movie was also shown in Vue, Odeon, Cineworld. The movie is available in many different formats Blu-Ray, DVD, may stores have done pre-order on the movie for it to be received by its fans earlier than the actual release date, as well as having a Video game. The target audience for this film is 'young' children from the age of 13 and above which means this movie also attracts adults, people who enjoy movies with these particular genres should be ready for a action packed viewing.