Honey Trap

Marketing:

To advertise their movie they set up posters, ads and trailers. Also they used social media sites like Facebook and Twitter, furthermore they put promotions on apps like whatsapp and blackberry messenger. These social media sites and apps were chosen to be used as they are used by the target audience on a regular basis, therefore the word got around quicker. The target audience were from ages 15-25 urban young people who can relate to the film and that listen to sound track artists.

Production:

The process to find the actors/stars was pretty straight forward they would go to local agencies, schools, community centres and street casting. Street casting is when they would go around and see people that actually fit a particular scene or even a main role. Through doing this it wouldn't be much acting as they were noticed for being themselves.  The director has been working with people in the area for around 10 years. As it was a low budget film being produced hence donations being made they received a huge grant for £20,000 which definitely helped. Also they received donations from the British Film institute and many more small donations which were made by the public. Honeytrap is a real life story getting to know more about gangs this time from a girls perspective.

Distribution:

The movie was distributed by Anchor Bay, they have also distributed films like "Little Princess".

Exhibition

Honeytrap was released on October 17th 2014 at the London Film festival by the BFI also it was released in cinemas almost all over London. It was available to be viewed in the Vue cinema in the West End and will be released on February 2015 for everyone else.

Honeytrap

The cast of Honeytrap.

Its a low budget film being produced in Brixton and is not going to be as well known as Guardians of the Galaxy.

The director is Rebecca Johnson she is also the writer of the film.

The producers for the film was as follow;

Stephanie Charmail	...	line producer
Esther Douglas	...	executive producer
Patrick Fischer	...	executive producer
Amy Gardner	...	producer
Roger Goldby	...	executive producer
Laurie Holden	...	executive producer
Paul Joseph	...	associate producer
Sarah Sulick	...	producer
Will Wood	...	executive producer

As it was a very low budget film the way they marketed was mainly by their trailer which was on Youtube made a Facebook and Twitter page. All three of these forms of marketing were absolutely free. This way was also affective due to a lot of people visiting the social sites on a daily basis worldwide therefore able to know about it. Furthermore people can share the trailer by doing this they are able to get more well known also an audience.

The producers are Sarah Sulick and Amy Gardner.

Its available inHD and a total running time of 93 minutes.

The genre of the film is drama and thriller.

Its aimed at young adults and urban adults ranging in the ages of 15-25 and had a budget of £1,000,000.

It is set in Brixton, London.

It was released on the 17th October 2014 in cinemas all over London for example West End Vue and Odeon, Leicester Square and Central London Odeon, Covent Garden, in Brixton, Hackney Picture1house, Islington and Chelsea.

It is available in cinemas only. 

Case study films research-Guardians of the Galaxy

Guardians of the Galaxy

The producer of the film Guardians of the Galaxy is Kevin Feige. (On the right)

The film was directed by James Gunn.

Guardians of the Galaxy had an estimated budget of $170,000,000.

The cast of Guardians of the Galaxy Chris Pratt, Zoe Saldana, Dave Batista, Vin Diesel, Lee Pace, Benicio del Toro, Michael Rooker, Glenn Close and Josh brolin.

(This is a picture of most of the main crew) 

In order to get a audience and get more people to know about Guardians of the Galaxy they have put their trailer on YouTube, a Twitter page and Instagram account through this they were able to grab more peoples attentions through that gaining a wider audience. By doing this people can pass on the information via the internet and other social websites, the word will get around quicker and more people will have a urge to watch the movie.

The age rating for this Marvel blockbuster is 13A and aimed around the ages 10-20 year olds possibly+.

(This is the official Guardians of the Galaxy Instagram account, Twitter page and official YouTube trailer to gain a audience)

Also as it is a Marvel movie they sell toys for kids that are relevant to the film again making more knowing about it. Also this is an example of synergy.

The toys are available for purchase in the Disney store and Disney store website at a retailing price of £40.00.

Guardians of the Galaxy's genre is action, sci-fi and adventure.
It is 121 minutes long and was released on the 1st August 2014 in the USA.
Saying that the initial release was on the 31st July 2014 in Argentina.

It is available in cinemas all over the world.
It will be available for DVD on the 24th November 2014.
Also to be released on Netflix saying this it is available on some illegal websites.

With the help of China Marvel's guardians of the Galaxy crossed the $700 million mark worldwide leading it to be at the ranks as 2014's sixth top-grossing film worldwide.

Final Swede Presentation

21 Jump Street Swede

Swede 21 Jump Street

Film Chain

Film Chain

• This is a introduction with some information on the film chain.

Production 

• With producing a film there are a lot of stages. Starting with selecting a script for the movie along with the source of finance, so they are able to pay for props, filming equipment, staff wages and more in order to pay for the things needed to make the movie a success. They involve things like the scenes edited with any sound effects or theme tunes to be added over the filming also adding titles and credits at the end of the film.

• A very well known producer is Michael Mann also the producer of Heat.                                                      
  
  
  
  
  
  A main studio is Walt Disney pictures they have control of a large 14.3% of films in Northern America. Walt Disney Pictures also own some major companies/brands for example Marvel studios, Walt Disney Animation Studios and Pixar.

• The ownership of the studio might have an impact on the films being made for example they might decide to make films all focused at a specific target audience.
• A major film producer advertising or promoting a film at a film festivals for it to be sold in the cinemas.

Distribution 

• Film distribution is the stages in making a movie to be viewed by an audience.
• Usually the person that'll distribute a film is the producer, but this doesn't always have to be the case sometimes it would be a group of people who distribute the film.
• The traditional way of distributing films were by putting them on film reels. This made them scarce as there was a limited amount and took a long period of time to get to the cinema for audience viewing.
• A newer way of distributing films are through digital distribution which makes it cost effective and the public can view films online and on DVD's which are available at reasonable prices. 
• Film festivals are usually done by governments or film societies, this gives a chance for unknown producers to make themselves along with their films more well known.
• A distributor might decide to distribute their film on a particular weekend than another due to the fact it might be a week where people are going to be looking for a new movie or it might be a weekend where they know more people are going to be at home therefore distribute the film on that weekend.
• It is important for a film to secure a good distribution deal because if they don't have a good deal then the movie wouldn't be as well known as it should be. Also if it doesn't get a good deal it would not be able to be viewed in all cinemas. 

Marketing

• The new movie has to be advertised so people can become familiar with the film being made. This is different to film distribution because the marketing is to do with advertising to the public whereas distribution is more about getting to a producer. 
• The following are different examples of the films being marketed (toys with a happy meal, bus banners and trailers)
  
  
  
  
  
  
  
• Some films are produced in one country but are able to be advertised in another for example Spider-Man being made in America but being advertised on billboards and trailers in Spain.
  
  
  
  

Exhibition

• Some ways we as audiences get to see films are by mainly going to the cinemas, being viewed on some channels e.g Sky Movies and services online for example Netflix.
• Box office could be used to talk about the huge success of a film and the commercial of it.
• The money from a successful film will be partially shared with actors etc but mainly gone to the producer.
• Cinema makes their money from selling tickets and mainly from the food and drinks being soled. 
• Cinema's do deals or they would make a specific day cheaper for tickets also they would view the latest films for the public this way they won't be able to view the film at home or make it more appealing to watch at cinema's rather than their home.

BFI

• The BFI is a British film institution to encourage the development of arts and film.
• The BFI are mainly required to encourage more well known films to be made from Britain to encourage the film industry in the country.
• This helps the British film industry a lot because this way they have support and guidance through the BFI in making British movies more attracted to a wider audience and more applicable to view world wide.

5 Facts about Film Industry

5 Facts About The Film Industry 

• According to the national statistics the favorite Genre of film is action.
• The most popular day people chose to go to the cinema is a Saturday. (24.1%)
• Cinema's make 40% of their profit from refreshments.
• Just 4% of film viewing is at a cinema.
• £300million is spent on P&A by the film UK distributors.

This is group 4, we're Lindsey, Harjeet and Seren.