Honey Trap on PDME

Production: found actors/actresses though agencies, theatres and schools.

The movie was filmed in brixton. The director has been working with people in the community for over 10 years. Donations were made for the film to be produced e.g. fund-raising, Grant received 20k, the British Film Institute also funded this movie and used indigogo for the donations all of these are examples of Crowd Sorting little donations from a lot of people and ADR was used to record the lines of the cast for Honeytrap. Young people in the area were employed and contributed to the production process of Honeytrap. is Sarah Sullick, she produced Top girl which Rebecca Johnson liked and therefore decided to collaborate with Sullick on Honeytrap. Honey trap is a real life story which explores gangs from a girls perspective. Dedicated film pages on Facebook, Twitter and Tumblr Cast, soundtrack artists and networks of young people post content from rehearsal, on-set etc. 

Distribution: Anchor bay distributed her movie for her. This is good and anchor bay also distributed other movies e.g. ‘Spartacus’ and ‘little princess’. They have distributed films like sin city, a bell for Christmas and giver. Independent filmmakers can contact the distributors and tell them when the film can be distributed.

Exhibition: This film was in released October 17^th 2014 at the London Film festival by the BFI. It is also released in independent cinemas as it is for now a restricted release, one of the places in which it is released is in the Ritzy cinema and Vue cinema in West End. On February 2015 the film will further be released to the rest of the public.

Case Study- Honeytrap

Producer: Amy Gardner       

  Director: Rebecca Johnson

Written by: Rebecca Johnson
        Film Editor: John Dwelly          

Sound: Keith Tunney        
      Runtime: 93 Minutes            
Format: HD& 2D                  
Casting: Amanda Tabak      
Cinematography: Annemarie Vercoe 








Trailer (Youtube)                                                                                                              
               

http://www.brightpictures.co.uk/films/upcoming-films/honeytrap/                http://www.imdb.com/title/tt3159818/

https://www.indiegogo.com/projects/honeytrap-a-feature-film-set-in-teenage-brixton--2 

https://www.facebook.com/honeytrapfilm

http://film.britishcouncil.org/honeytrap                                             

CAST: 

The film was filmed in Brixton, London, England, UK 
The release date for this movie in the UK was 17th of October 2014 at the London Film Festival. 

Where was it released and in what cinemas?

Oct 17, 2014 8:45 PM

Ritzy Cinema

Oct 18, 2014 3:15 PM

Vue West End Cinema

Genre: Drama

Budget: less than £1,000,000 this is the production budget. There was a 20k grant from the Walcot Foundation.
             The targeted money was £50,000, there was a £8,560 raise which is 17% more than the targeted.

Company Credits - Production Companies: Bright Pictures, Creativity Capital and Finite Films.

                             - Other Companies: 999 24/7 (police vehicles and uniformed supporting artistes)

                                                             Candid Casting (helped with the casting)

                                                             Creativity Media(Post-Production)

Synopsis: HONEYTRAP is a tragic teen romance, set in South London and inspired by true events. It tells the story of 15-year-old Layla, who sets up the boy in love with her to be killed. 
Fresh off the boat from Trinidad and full of fairytale fantasies, Layla is swept off her feet by self-styled gang leader/rapper Troy. But in this dog-eat-dog world where being Troy's girl buys her envy as well as status, social outsider Shaun becomes her only true friend.

When Troy discards her, Layla is left in ruins. She vows to rebuild herself as a hardened player in order to win him back and Shaun becomes a pawn in her game. Soon the forces she has set in motion are escalating out of control.

Official Sites:  Facebook, Youtube (trailer) 

Target Audience: Young people from the age of 15 - 25 both female and male, familiar cast members from tv series and other movies, e.g. Lucien Laviscount who stared in coronation street, Johnny the bomb and one night in Istanbul. and Jessica Sula who was in the TV series Skins and Love&Marriage. The target audience can also people who relate to the story, as well as the target audience whom listen to soundtrack artists (which is chosen as it is urban and suited for the current generation). Also (urban) adults 25+ who seek out critically well-reviewed films.


HoneyTrap director Rebecca Johnson nominated for the Best British Newcomer
Also shown in the Film Festival. 
In 2010, Rebecca was awarded development funding from the UK Film Council (now BFI) for HONEYTRAP. 

Marketing:  Along with traditional marketing: posters, trailer, print ads, etc., social media was the key of the                               marketing strategy.

                      This occurred in 3 stages: Fundraising, Production and Festivals/Run up to release.

Festival Premiere and Sales:

HONEYTRAP will premiere at a prestigious 
international film festival where it will be 
sold to independent distributors around the 
world.