To advertise their movie they set up posters, ads and trailers. Also they used social media sites like Facebook and Twitter, furthermore they put promotions on apps like whatsapp and blackberry messenger. These social media sites and apps were chosen to be used as they are used by the target audience on a regular basis, therefore the word got around quicker. The target audience were from ages 15-25 urban young people who can relate to the film and that listen to sound track artists.
Production:
The process to find the actors/stars was pretty straight forward they would go to local agencies, schools, community centres and street casting. Street casting is when they would go around and see people that actually fit a particular scene or even a main role. Through doing this it wouldn't be much acting as they were noticed for being themselves. The director has been working with people in the area for around 10 years. As it was a low budget film being produced hence donations being made they received a huge grant for £20,000 which definitely helped. Also they received donations from the British Film institute and many more small donations which were made by the public. Honeytrap is a real life story getting to know more about gangs this time from a girls perspective.
Distribution:
The movie was distributed by Anchor Bay, they have also distributed films like "Little Princess".
Exhibition
Honeytrap was released on October 17th 2014 at the London Film festival by the BFI also it was released in cinemas almost all over London. It was available to be viewed in the Vue cinema in the West End and will be released on February 2015 for everyone else.
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