Honey Trap

Marketing:

To advertise their movie they set up posters, ads and trailers. Also they used social media sites like Facebook and Twitter, furthermore they put promotions on apps like whatsapp and blackberry messenger. These social media sites and apps were chosen to be used as they are used by the target audience on a regular basis, therefore the word got around quicker. The target audience were from ages 15-25 urban young people who can relate to the film and that listen to sound track artists.

Production:

The process to find the actors/stars was pretty straight forward they would go to local agencies, schools, community centres and street casting. Street casting is when they would go around and see people that actually fit a particular scene or even a main role. Through doing this it wouldn't be much acting as they were noticed for being themselves.  The director has been working with people in the area for around 10 years. As it was a low budget film being produced hence donations being made they received a huge grant for £20,000 which definitely helped. Also they received donations from the British Film institute and many more small donations which were made by the public. Honeytrap is a real life story getting to know more about gangs this time from a girls perspective.

Distribution:

The movie was distributed by Anchor Bay, they have also distributed films like "Little Princess".

Exhibition

Honeytrap was released on October 17th 2014 at the London Film festival by the BFI also it was released in cinemas almost all over London. It was available to be viewed in the Vue cinema in the West End and will be released on February 2015 for everyone else.

Honey Trap on PDME

Production: found actors/actresses though agencies, theatres and schools.

The movie was filmed in brixton. The director has been working with people in the community for over 10 years. Donations were made for the film to be produced e.g. fund-raising, Grant received 20k, the British Film Institute also funded this movie and used indigogo for the donations all of these are examples of Crowd Sorting little donations from a lot of people and ADR was used to record the lines of the cast for Honeytrap. Young people in the area were employed and contributed to the production process of Honeytrap. is Sarah Sullick, she produced Top girl which Rebecca Johnson liked and therefore decided to collaborate with Sullick on Honeytrap. Honey trap is a real life story which explores gangs from a girls perspective. Dedicated film pages on Facebook, Twitter and Tumblr Cast, soundtrack artists and networks of young people post content from rehearsal, on-set etc. 

Distribution: Anchor bay distributed her movie for her. This is good and anchor bay also distributed other movies e.g. ‘Spartacus’ and ‘little princess’. They have distributed films like sin city, a bell for Christmas and giver. Independent filmmakers can contact the distributors and tell them when the film can be distributed.

Exhibition: This film was in released October 17^th 2014 at the London Film festival by the BFI. It is also released in independent cinemas as it is for now a restricted release, one of the places in which it is released is in the Ritzy cinema and Vue cinema in West End. On February 2015 the film will further be released to the rest of the public.

Honeytrap

The cast of Honeytrap.

Its a low budget film being produced in Brixton and is not going to be as well known as Guardians of the Galaxy.

The director is Rebecca Johnson she is also the writer of the film.

The producers for the film was as follow;

Stephanie Charmail	...	line producer
Esther Douglas	...	executive producer
Patrick Fischer	...	executive producer
Amy Gardner	...	producer
Roger Goldby	...	executive producer
Laurie Holden	...	executive producer
Paul Joseph	...	associate producer
Sarah Sulick	...	producer
Will Wood	...	executive producer

As it was a very low budget film the way they marketed was mainly by their trailer which was on Youtube made a Facebook and Twitter page. All three of these forms of marketing were absolutely free. This way was also affective due to a lot of people visiting the social sites on a daily basis worldwide therefore able to know about it. Furthermore people can share the trailer by doing this they are able to get more well known also an audience.

The producers are Sarah Sulick and Amy Gardner.

Its available inHD and a total running time of 93 minutes.

The genre of the film is drama and thriller.

Its aimed at young adults and urban adults ranging in the ages of 15-25 and had a budget of £1,000,000.

It is set in Brixton, London.

It was released on the 17th October 2014 in cinemas all over London for example West End Vue and Odeon, Leicester Square and Central London Odeon, Covent Garden, in Brixton, Hackney Picture1house, Islington and Chelsea.

It is available in cinemas only.