Case Study - Guardians of the Galaxy

Guardians of the Galaxy (GotG):

Director: James Gunn

James Gunn

Producer: Kevin Feige 

Kevin Feige

Co-Producers: Jonathan Schwartz

Jonathan Schwartz

Executive Producers: Victoria Alonso, Louis D'Esposito, Jeremy Latcham, Stan Lee 

Victoria Alonso

Louis D'Esposito

Jeremy Latcham

Stan Lee 

Cast:

• Chris Pratt as Star-Lord
• Zoe Saldana as Gamora
• Dave Batista as Drax the Destroyer
• Vin Diesel as Groot
• Lee Pace as Ronan the Accuser 
• Karen Gillan as Nebula 
• Benicio del Toro as Collecter
• Michael Rooker as Yondu
• Glenn Close as Nova-Prime 
• Josh Brolin as Thanos 

Genre: This film comes under several genres, which are: Action, Science Fiction, Fantasy and Adventure. 

It is one of the many Marvel films released that are all of a similar range of genres, some other well known Marvel films are: 

Filming Locations:

• Shepperton Studios, Shepperton, Surrey
• Longcross Studios, Chobhan Lane, Longcross, Surrey
• Millenium Bridge, River Thames, London

Technology:

The World: KnowhereThe creation of the two worlds was accomplished by developing a tool called fStop, used as for projecting paintings onto complicated sets whilst also providing previews of what the final image would look like.

Run Time: Guardians of the Galaxy has a run time of: 2 hours 1 minute (121 minutes)

Age Certificate: PG-13 (intense violence and action scenes as well as some foul language)

Premieres: It first premiered in the USA on the 21st  of July and the London premier was several days later, on the 24th of July 2014. 

Release Date: The film's worldwide release date was the 31st of July 2014. 

Box Office: The Box Office records for the film's opening weekend (1st of August 2014) display a profit of $94,320,883 in only the USA. 

Just over two months later, on the 10th of October, records display that GotG grossed at $326,094,767. 

Tent-Pole/Budget: Due to being produced by Marvel Studios who are known worldwide for their many other film successes, GotG was considered a tent-pole film from the beginning and stood as highly anticipated.

Considering GotG's estimated budget, standing at $170,000,000, the now mainstream blockbuster film has (by far) exceeded its budget in terms of profit. 

Summary: 

1. Brash adventurer Peter Quill finds himself the object of an unrelenting bounty hunt after stealing a mysterious orb coveted by Ronan, a powerful villain with ambitions that threaten the entire universe. To evade the ever-persistent Ronan, Quill is forced into an uneasy truce with a quartet of disparate misfits-Rocket, a gun-toting raccoon, Groot, a tree-like humanoid, the deadly and enigmatic Gamora and the revenge-driven Drax the Destroyer. But when Quill discovers the true power of the orb and the menace it poses to the cosmos, he must do his best to rally his ragtag rivals for a last, desperate stand-with the galaxy's fate in the balance.

Marketing/Synergy:

Synergy with Subway 

Guardian of the Galaxy's synergy with Subway converges both companies in order to make a profit. For example: GotG and Subway join and promote each other; every one of Subway's kids meals sold includes a GotG toy which is not only a fun representative of the film but it allows the film to receive widespread recognition, especially from its target audience (families).

Trailer: https://www.youtube.com/watch?v=aHUBlv5_K8Y

Cast Interview: https://www.youtube.com/watch?v=YfQJed8PSLU

Guardians of the Galaxy is not only affiliated with Subway but also makes use of many other marketing techniques, such as: billboards, merchandise, posters and the extended trailer and cast interview of which the links I've inserted above. All of these grab the attention of the target audience, help to create public awareness and inflict a rise in the box office figures.

At the moment it is available in most cinemas, shown in 2-D and 3-D format. In the future it will most likely be available in formats such as DVD, Blu-Ray and possibly even digital download, several of which could be pre-ordered.

Finally, after doing some additional research, I've discovered that the actor Chris Pratt who plays the main character Star-Lord has been nominated for a Young Hollywood award as a Super Superhero for his role in Guardians of the Galaxy.